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Android and iOS shared the spoils from the carcasses with Android taking 10% and iOS, 8%. How can they both gain significant market share when they are the two most popular OSes? Well, in 2016 iOS trailed Windows, Nokia’s Series 40 and other OSes which have since disappeared off the face of the earth. In that same period, Android has also grown, going from 75% to just over 85%, Back in 2016, iOS market share was about 2% and now in November 2021 that share has risen to just over 10%. According to GS Stat Counter’s research, iOS market share in Zimbabwe has been growing for the past 5 years. iPhones making inroads in Zimbabweĭespite all the above, the iPhone has its fans and it appears the gang is growing. All this despite the fact the two OSes are more similar today than they have ever been. Android faces the same problem in the U.S, where iOS has the edge.
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They love their Galaxies and Itels because they know how to use them. However, it’s all moot because most Zimbabweans are familiar with Android.
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Is Android more user friendly? I’d argue yes despite the oft expressed opinion that iOS is better in that regard. She couldn’t do some simple tasks on iOS that she can do in her sleep on Android. I witnessed my mother fiddle with an iPhone once, it was entertainment for me and frustration for her. Our mothers can navigate through the OS with ease. Familiarity with AndroidĪndroid is ubiquitous and almost everyone is familiar with it now. The specs in the table would lead most to pick either the Galaxy A02s or S9. Or that the iPhone’s battery life is not as terrible as the spec would suggest. Never mind that the S9 and iPhone would probably take better pictures than the budget Galaxy. Or that the Galaxy A02s has three as opposed to the one rear camera on the iPhone and S9.
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I’d argue that those metrics are the ones the average Zimbabwean would look at. Consider the 6 year old iPhone 6s Plus versus the months old Galaxy A02s and 3 year old S9. So, going for a 2 year old iPhone may not mean significant savings. On the flip side, iPhones retain value far better than their Android counterparts. The iPhone 6s which came out in 2015 is rocking the latest iOS 15 released in 2021.
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This decision is helped by Apple’s stellar software support of its phones. This makes sense as one can get a bigger screen, bigger battery iPhone for less than the mini would cost. So, for most people who want a cheaper iPhone, the wise thing to do is purchase previous years’ models. Earlier this year Apple had to reduce iPhone 12 mini production by 70% in response to low demand. The iPhone mini line has not been selling well, accounting for only about 5% of iPhone sales. It’s not just Zimbabweans and Africans, the world over, people prefer phones with bigger screens. When you consider that the iPhone 13 mini has a 5.4 inch display, it’s appeal vanishes. That’s not a budget option by any stretch. Consider the latest, the iPhone 13 models, the cheapest option (the mini) launched at $700. The main reason for the low success is the lack of a true budget option in the iPhone line. However, it seems Zimbabweans are warming up to it as we shall see. Here in Africa, they have not been nearly as successful. However, most of that success comes from their home country and a few other key markets. The iPhone has been the best selling flagship smartphone for years and is Apple’s chief revenue generating product. The iPhone is a wildly popular smartphone.